UAFL Brand Evolution – Advisory Notice
UAFL is pleased to announce that we are entering an exciting new chapter in our journey with the introduction of a refreshed brand identity.
After more than two decades of operating under our existing logo and name, we have taken a strategic decision to evolve our brand to better reflect who we are today and where we are heading. What began as United Africa Feeder Line has grown into a broader, more diversified shipping company with an expanding global footprint. As such, our identity is evolving alongside our business. Going forward, the brand will be represented simply as UAFL, supported by a modernized visual identity that reflects our growth, ambition, and long-term vision. This change is not merely cosmetic—it represents our commitment to continuous improvement, operational excellence, and delivering greater value to our customers and partners. Over the coming weeks, this new identity will be progressively rolled out across all UAFL touchpoints, including our website, corporate communications, documentation, and marketing materials. During this transition period, both the previous and new branding may appear concurrently. We thank our customers, partners, and stakeholders for their continued trust and support, and we look forward to moving ahead together under our renewed identity. Kind regards, UAFL Management